# Paracel

## **Tracing a New Story in Paraguay**

The new Paracel website was designed to help diverse stakeholders understand **what Paracel is**, the **stages of its project**, and how it demonstrates **compliance with international social and environmental standards**, as well as alignment with the **UN Sustainable Development Goals (SDGs).**

Paracel seeks to position itself as **Paraguay’s leading company in carbon credits**, recognized nationwide for its **responsible investment, positive work culture, and close relationship with communities and the environment.**

## The Challenge

Paracel’s website had to balance **technical depth with clarity**, communicating huge amounts of data on forestry, industry, and sustainability without overwhelming the visitor.

The brand also needed a digital ecosystem capable of **showcasing ongoing progress** — from hectares planted and biodiversity programs to social impact reports and local partnerships — in a **credible, transparent, and visually cohesive way**.

The main question guiding the project was: “How might we synthesize everything Paracel does without losing precision or accessibility?”

## The Solution

10 Grounds designed and developed Paracel’s new website using Figma and Webflow, crafting a **flexible, narrative-driven digital platform** that balances clarity, depth, and credibility.

The site’s structure blends **clean information architecture** with **modular content blocks**, enabling Paracel to continuously update key metrics and tell its evolving story with transparency.

The site features dedicated sections for Paracel’s **Institutional, Sustainability, and Forestry Promotion programs**, a **Carbon Project hub**, an expanding **news and video library**, and a **secure reporting channel** supporting transparency across all operations.

Through its tone and design, the website positions Paracel as **a national leader in sustainable industry**—accessible to the public, informative for partners, and aligned with the standards of a modern, responsible enterprise.

## Result

Key outcomes and implementation impact.

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Unified narrative of Paracel’s purpose and sustainability goals

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Clear, intuitive UX for complex technical content

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Multilingual-ready foundation for global outreach

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Efficient CMS structure for easy updates and low maintenance

## Built With

How we brought the solution to life.

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‍ **Design & UX**

Figma (wireframes & information hierarchy)

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**Web Development:**

Webflow (dynamic CMS, animations, and responsive design)

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**Content Strategy**

Synthesis of data into clear information paths

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**Project Management**

Teamwork · Discord

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**Collaboration & Coordination**

Design & Development Teams · Marketing Team

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